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its pasture-raised pork and poultry to upscale
restaurants, including ones started by famed
chef Rick Bayless, as well as to charcuterie shops.
Then, practically overnight, restaurants and
shops shut down, drying up the farm’s business.
The farm has been able to switch to retail
packaging and selling the pork and poultry
elsewhere but it’s been far from easy, coming
after endless hours of work by the family and
employees, said Greg Gunthorp. That involved
changing the labeling, adding bar codes, and
cutting and packaging portions rather than
selling in bulk.
“It’s been way, way too much work, way more
changes. We made more changes in the first
two weeks than we had planned to make in two
years,” he said.
Templeton Farm, a small grass-fed beef farm
in East Montpelier, Vermont, lost its biggest
business — two restaurant accounts —
when they had to shut down. But around the
same time, the phone starting ringing with
people seeking locally raised beef, said farmer
Bruce Chapell.
“Since then, our beef sales have been off the
charts,” he said.
PrairiErth Farm in Atlanta, Illinois, this season
doubled its consumer supported agriculture,
where customers pay up front for produce
throughout the season to 322 members, said
Katie Bishop, one of the farmers. And it has
about 75 on its waiting list, she said.
However, it’s unclear whether this new model
will be sustainable once the coronavirus
crisis passes.
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