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Snapchat’s action is more limited. It means

only that the president’s posts will no longer

show up in the app’s “Discover” section, which

showcases news and posts by celebrities and

public figures. Trump’s account will remain

active on Snapchat and visible to anyone who

searches for or follows it.

The decision, which Snap — the owner of

Snapchat — says was made over the weekend,

puts the Santa Monica, California-based

company in Twitter’s camp after that company

escalated its actions against Trump.

Facebook, meanwhile, has let identical posts

stand, although the company and CEO Mark

Zuckerberg face growing criticism over

the decision.

“We will not amplify voices who incite racial

violence and injustice by giving them free

promotion on Discover,” Snap said in a statement

Wednesday. “Racial violence and injustice have

no place in our society and we stand together

with all who seek peace, love, equality, and

justice in America.”

Snapchat has 229 million daily active users.

Twitter, by comparison, has 166 million. Unlike

Twitter and even Facebook, Snapchat is

generally used as a private communications tool,

with friends sending each other short videos

and images and, to a lesser extent, following

celebrities and other accounts.

In a tweet, Trump campaign manager Brad

Parscale said Snap CEO Evan Spiegel “would

rather promote extreme left riot videos &

encourage users to destroy America than share

positive words of unity, justice, and law & order

from our President.”

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