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BRANDS WEIGH

IN ON NATIONAL

PROTESTS

OVER POLICE

BRUTALITY

As thousands of protesters take to the streets

in response to police killings of black people,

companies are wading into the national

conversation but taking care to get their

messaging right.

Netflix’s normally lighthearted Twitter account

took on a more somber tone on Saturday: “To

be silent is to be complicit. Black lives matter.

We have a platform, and we have a duty to our

Black members, employees, creators and talent

to speak up.” That got retweeted over 216,000

times and “liked” over a million times.

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